ROBERT WYATT AND STUFF: Signed album cover art
ROBERT WYATT AND STUFF: Signed album cover art
Robert Wyatt and Alfreda Benge signing session!
Pink Floyd Album Cover Art.....NOT Storm Thorgerson
All change.....almost. Aubrey Powell
was still at the creative helm for Pink Floyd's latest release, Endless River
- their 'swansong' for Richard Wright based on twenty hours of unreleased material the band wrote, recorded and produced with Wright during the Division Bell sessions in 1994.
The art on the cover is by a young Egyptian artist called Ahmed Emad Eldin, discovered via his behance.net profile by Powell. Only Powell really had the pedigree to take on the challenge of finding an aesthetic fit for the band (and the music on this album) befitting the legacy left by Storm Thorgerson. It looks for all the world like he has succeeded.
Endless River will be released on Friday!
HIPGNOSIS prints on exhibition at Trading Boundaries
Pink Floyd, Led Zep, Genesis and more...:
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Recent Record Covers: Real World 25
On Monday (29th Sept 2014) Real World Records celebrated 25 years of musical discovery with a 48 track release: 3cds, a booklet and a poster all packaged in a clamshell box.
Beautiful, clear and bright typography using wooden block prints draws in all that history and sweetly references the coloured spines of all Real World releases.
You can read all about the musical project of Real World 25 here
, and also hear from Gary Mouat
, the designer behind the label's original look, in the stories section. Here is a cheeky snippet:"Peter had a very strong vision for the direction that the Real World label should take [.......] So that informed our brief – to build a graphic framework that represented Peter’s vision. The fact that we were able to create something that has lasted this long, with that kind of resilience and longevity, it’s great that it still does work. Fantastic."
Different Every Time: Robert Wyatt In Conversation with Marcus O’Dair
Hypergallery is delighted to have been given the chance to offer our customers pre-publication hardback copies of Different Every Time with a colour bookplate signed by Robert Wyatt and his wife and creative partner, Alfreda Benge. These will be dispatched in advance of the book’s official publication date (October 30 2014) at the regular retail price.
!! TONIGHT !!
Friday 26th September 2014, 8pm-10pm
The Arnolfini in Bristol
will host Robert Wyatt in conversation with Marcus O’Dair about some of the most significant moments and episodes in his half a century of music making, to mark the publication of the book, for Off The Page
’s opening event.
For more than four decades Wyatt has cut an idiosyncratic path through the nation’s pop landscape, taking in the psychedelic reveries of Soft Machine, the jazz rock inversions of Matching Mole, political songwriting and campaigning, and collaborations with a wildly diverse cast of musicians, from Pink Floyd to Scritti Politti, Paul Weller to Evan Parker, Mike Oldfield to Björk, all testifying to the universal appeal of his singular music.
The discussion will be prompted by a selection of tracks from a new anthology of Wyatt’s music, as well as previously unseen photos taken from the biography.
The talk will be followed by an audience question and answer session, and signed copies of Different Every Time will also be on sale.
A recent hashtag chain letter on twitter struck a chord with this hypergallery heart and when I was nominated for #cinephilephoto
(aka #cinefilephoto or #cinephile) one image came straight to my mind. That image
was of a chair - a still from the amazing Hirokazu Koreeda film After Life
that I saw not long after it was released in 1998 and which has resonated with me ever since.
I subsequently discovered that this twitter chain began with film directors themselves, nominating contemporaries and heroes from their own area of expertise. What a lovely and simple thing.
Something else to take on board and resonate with.
And i'm glad it reached a wider audience. Imagery matters. To those that make and those that absorb it. For anyone who likes the sound of this, check out @oneperfectshot
, through which Geoff Todd has been, in his own words, "honoring cinema's past frame by frame" for yonks.
I'd love to draw inspiration from this in what we do with Hypergallery - the sentiment is right there.
LIVE! 2 Tone Poster Graphics in Folkestone this weekend
classic 2 tone poster graphics from the original designers:
An added feature for ticket holders to Folkestone Ska Fest, August 8, 9 and 10 in Leas Cliff Hall will be a showing of the mini “This ART 2 Tone” exhibition. Some of the iconic 2 Tone graphics designed by TEFLON (aka John Sims) and more… DON’T MISS!
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Gary Houston runs Voodoo Catbox; a Portland, Oregon based hand pulled screenprint studio specializing in rock poster art. Portland, like San Francisco, has become renowned for music poster-making; Houston is a real gem in the city’s crown of poster artists.
He says it feels like he has been making poster art “for a lifetime”; as a youngster he and a friend made posters for a promoter in Wichita, Kansas advertising bands including Savoy Brown, Atomic Rooster, Deep Purple and Fleetwood Mac. He attended Wichita State University and Bethany College in Kansas, studying sculpture, art history and drawing.
Since then he had a brief break from picture making as a record wholesaler but in 1988 he opened a design studio in the Pearl District of Portland, Oregon. “We were in the Pearl when people were scared to go in there. We’d smoke cigarettes and put them out on the floor.” Houston started Voodoo Catbox in 1995 and still does everything by hand; lettering, drawing, cutting (scratchboards, always using a No. 11 Exacto-knife blade) and silk-screening. Despite the low runs and quality of the work his posters start at only about $30, rising to more than twice that when the editions run low or are especially rare.
When Hypergallery made our fan-pilgrimage to Voodoo Catbox (now in the St Johns area of Portland) back in 2012, Houston was working over a desk in one corner of his vast studio. He was surrounded by mounds of paperwork (Houston doesn’t use a computer, leaving anything that requires it to his assistant) all of which was pushed aside to make space for one black and white drawing of a guitar with a lightning bolt head.
Guitars often feature in Voodoo Catbox posters, sometimes with wings, sometimes buried in undergrowth as the shape of the frets blends with the curls of the leaves; often he will plainly and simply place them at the centre of the frame. Other regular players are bottles of liquor, cigarettes, skulls and all manner of flora and fauna both real and fantastical; all play a part in the Voodoo Catbox oeuvre, demonstrating Houston’s love of the music with a touch of humour and a dash of symbolism.
For well over ten years he has been creating the Waterfront Blues Festival poster, many of which have become serious collectors’ items such as 2008’s “Ain’t No Peace in the Barnyard” and Robert Johnson Waterfront Blues Festival Posters from 2001-2004. His scratchboard artwork with its woodblock feel to it has really become a visual identity for the festival despite his humility. He said in an interview with Vortex Music Magazine earlier this month, "It was never our intention to brand any of this stuff. It just happened.” As they said, with the state's largest music festival now in his 14th year with Houston at the visual helm, it's impossible to imagine it without him.
Here is their video of that interview. Sit back and enjoy meeting this outstanding artist:
The Division Bell is 20 #TDB20
Storm Thorgerson on Division Bell / Pink Floyd 1994
This year marks the 20th anniversary of The Division Bell. Here is Storm, in his own words, on the making of the album cover."I had this idea in answer to Pink Floyd telling me that Division Bell was in part about communication, or the lack of it. I decided that we should not do a cover about communication but a cover that was a piece of communication - in the act of communicating. We borrowed the candlestick illusion of two profiles that are in fact one, engaging the audience, the viewer, in a direct relationship, inclining them to decide whether it is this or that.
"Instead of being represented by the usual line drawing, in which form printed illusions normally appear, this was enacted as a real event with huge sculptures the size of a small house. The sculptures were beautifully designed by Keith Breeden and were quite enough on their own, irrespective of the idea. The idea also contained a sort of absence between the heads, which was in reference to Syd, another part of the Division Bell record. I hate to say this, but personally I think it worked a treat: imposing, unmistakable, huge, set against the Fens, where the band come from, dominated by Ely cathedral and set against a moody sky, even in winter, lending a dramatic atmosphere to the whole affair."
Storm Thorgerson, 2011
Hypergallery loves OK Go
Our OK Go obsession continues as they release their latest video masterpiece. Channelling Felice Varini this time? With a bit of Daniel Buren? Even Escher?
This band can fit all of these associations (deliberate or not) with the lightest of hands into one joyful swoop of a pop video and, for that, we continue to worship the ground they prance on.
Here it is: The Writing's On The Wall:
LIVE! Michael Spencer Jones at the Royal Albert Hall #Oasis
The Royal Albert Hall is showing a great selection of photographs by Hypergallery artist Michael Spencer Jones until June 29th 2014.
We went along last night to hear Michael in conversation with John Robb at the Berry Bros. & Rudd No.3 Bar in the Royal Albert Hall, London, UK.
John Robb, the music journalist, author and punk musician had been part of many of the histories being recounted, was well placed to guide Michael through a slideshow that documented some of the great musical moments of the nineties, from the Stone Roses' epic gig at Spike Island through his years as the official photographer for Oasis at the peak of their powers.
We managed a couple of snaps in the dark basement bar before heading up to ground level to see the photographs, many of which are to be found in Michael's Out of the Blue book and portfolio.
Pink Floyd - Marooned (Official Video)
Directed by our very dear Aubrey Powell. Beautiful.
HR Giger promo shoot / Chris Stein captures the dark side of Debbie Harry
The album cover art for KooKoo
was an incredible, idiosyncratic portrait of Debbie Harry
by the inimitable HR Giger
(1940-2014) and the KooKoo art print
was eventually published by Hypergallery last year. Every new print publication begins with months' of research and negotiation and so we began our search for the original KooKoo
artwork through conversations with Giger's agent which brought us into direct contact with Chris Stein.
Stein's support for the KooKoo
project encouraged us to persist when logistics gave cause for doubt. His search for original material in his possession brought to light more images from the archives, including the photographs you see below. These were taken by Stein himself during the making of promo videos for the tracks Backfired
and Now I Know You Know
both were directed by HR Giger and filmed at his own studio in Switzerland.
Backfired featured a dark-haired Harry dancing superimposed over a backdrop of Giger's distinctive artwork, with Giger himself appearing in a semi-translucent face mask.
Now I Know You Know featured Harry in a long black wig and a form-fitting bodysuit painted with Giger's unusual artwork, dancing around in a small set furnished with Giger's "bio-mechanical" design work.
To be able to see Chris Stein's photographs of these promo shoots - the insider's view - is something truly special and we are very excited to be able to share them here, with his generous permission.
|Copyright © Chris Stein - All Rights Reserved|
|Copyright © Chris Stein - All Rights Reserved|
|Copyright © Chris Stein - All Rights Reserved|
|Copyright © Chris Stein - All Rights Reserved|
Chris Stein (born 1950) is most famous as guitarist and co-founder of Blondie but he started taking photographs in 1968. During his last years at the School Of Visual Arts in NYC he began hanging around the early downtown rock scene and in 1973 he met and began working with Debbie Harry. So Blondie was born.
Stein took pictures of the milieu that surrounded Blondie and from his vantage point, at the centre of the scene, he was able to mingle with many new wave and punk music pioneers. The photographs that he took of Debbie Harry certainly helped to establish her as the international icon we recognise today.
Pink Floyd Animals photoshoot
Storm Thorgerson on Animals / Pink Floyd, 1977
"The Animals shoot turned into 'Spinal Tap' and all that you ever heard is true. It was a brilliant set of minor disasters that culminated in the best press coverage that could be achieved, being headline in three national newspapers: the manager was thrilled.
"On the first day the pig couldn't even get off the ground because of inflating problems. On the second day of the shoot the pig took off easily and was tethered between the towers. The marksman who was going to shoot the pig down the previous day was sent home (he was there of course for insurance purposes), but on the second day the manager decided he wasn't necessary.
"And on the second day the pig was a delight rising into the sky except that it twisted in the wind, broke free from its mooring and took off. In fact it took off so fast that it disappeared from sight into the air lanes of incoming aircraft to Heathrow who reported seeing a pig flying at several thousand feet which of course is why it hit the national headlines. Various jokes were made about pilots and possible inebriation and 'if pigs could fly' etc etc.
"The pig landed on a Kent farm - I always imagined that the wife has seen it and is turning to her husband to say 'darling, we have a new arrival' and the husband of course didn't believe a word of it. Anyway the roadies fetched the pig from the farm and put it up again on the third day, and the pig stayed there all day and we photographed to our hearts content. But since the sky from day one was better than the sky from day three we transposed the pig from day three to the sky of day one to produce what I think is a memorable atmospheric shot, more like a painting than a photograph, and despite the fact that the band had turned down our own idea initially, in retrospect I'm pretty sure they were correct because this cover has remained strong and true to its nature to this day."
Storm Thorgerson, 2011
LIVE! Robert Mapplethorpe at the Grand Palais
The Grand Palais in Paris is currently exhibiting Robert Mapplethorpe in an show that "presents the classic dimension of the artist’s work and his search for aesthetic perfection, through over 200 images that span his career from the early 1970s to his untimely death in 1989".
For those of us that can't make it, they have produced a series of 25 videos to promote the exhibition which we are excited to share with you here.
Playlist of all 25 videos in order:
Robert Mapplethorpe (1946-1989) was one of the great masters of art photography.
Born one of six siblings in a Roman Catholic family in Queens, New York, he went on to study art and design at the Pratt Institute in Brooklyn. It was after this, when he got his first Polaroid camera, that he began to focus on photography - albeit as a tool, not his medium of choice - and that he received his first solo gallery exhibition (Polaroids, at the Light Gallery in New York City, 1973). You can see the invitation card to that exhibition along with other archive works by Mapplethorpe, on the Getty Research Institute website.
influenced by George Dureau*, Mapplethorpe is most notorious for his more controversial, erotic and often explicit subject matter and some have argued that this is really the only defining attribute of his work. It becomes clear to most, however, when looking at the whole of his oeuvre, that Mapplethorpe was a photographer with a stunning ability to exploit his medium for its particular qualities, its endless spectrum of shades between white and black, its ability to be instant and timeless at once. His style was beautiful and precise, masterfully composing with light and tone. It may seem to have moved a long way from the collages and sketches of his early career, but a thread of his interest in the classical Renaissance and the avant-garde runs right the way through both - as does his mastery of composition and design.
Mapplethorpe's portraits are testament to those formal talents and also to his personality. He explained that he felt his subjects revealed more of themselves when talking about things they loved. At a time when many portrait artists were looking for vulnerability, Mapplethorpe was looking for confidence. This might explain his popularity within artistic circles and the level of access afforded him by his friends and contemporaries.
|Peter Gabriel, photographed by Mapplethrope, on the cover of his 'greatest hits' album Shaking The Tree|
This combination of skills resulted in some of the best imagery we have of some of the greatest artistic luminaries of our times; Patty Smith (dearest friend of Mapplethorpe and a collaborator, too in their early years), Andy Warhol, Louise Bourgeois, Deborah Harry, Peter Gabriel
, Grace Jones, Arnold Schwarzenegger, Isabella Rosellini, David Hockney, William Burroughs and many more famous or notorious faces feature in his photographs. A review article by Andy Grundberg
published at the time of his first major American museum show, at the Whitney Museum of American Art in 1988 offers a sad glimpse of the possibilities cut short by his early death from the AIDS virus only one year later.
In 1989 The Perfect Moment
exhibition, curated by Janet Kardon of the ICA Philadelphia, caused huge national controversy
, the somewhat ironic consequence of which was a great leap in the value of Mapplethorpe's work and the cementing of his name as one of the most important in popular consciousness as well as the history of photography.
Less than a year before his death Mapplethorpe helped found the Robert Mapplethorpe Foundation, Inc. to be "the appropriate vehicle to protect his work, to advance his creative vision, and to promote the causes he cared about"
Mapplethorpe's estate is represented by Xavier Hufkens
, the Sean Kelly Gallery
in New York, OHWOW
in Los Angeles, and several other galleries in partnership with the Robert Mapplethorpe Foundation.
The Robert Mapplethorpe Archive, spanning 1970 – 1989, was donated by the Foundation to the Getty Research Institute.
*George Dureau sadly died, only last week, aged 84. You can read more about that in articles and obituaries on hyperallergic.com
. JackFritscher.com also offers a download link for a pdf of an interview with Dureau talking about his relationship with Mapplethorpe
LIVE! Horace Panter
HORACE PANTER :: SPECIAL MUSICIAN :: ART HEAD :: POP PAINTER
Horace Panter, bassist in The Specials and one time art teacher has settled into a pretty illustrious, late flowering painting career. His work can be seen NOW and for another nine days at Reuben Colley Fine Arts in Birmingham, where they are exhibiting four 'catalogues' of his work:
|Horace Panter: The Specials|
Copyright © 2011 REUBEN COLLEY
BLUES / JAZZ
|Horace Panter: Muddy Waters|
Copyright © 2011 REUBEN COLLEY
|Horace Panter: Blind Boy FullerCopyright © 2011 REUBEN COLLEY|
|Horace Panter: John Peel - August 1981 (Edition of 25)|
Copyright © 2011 REUBEN COLLEY
There's a bit of nostalgia in there, a lot of love for his heroes (including a brilliant homage
to Peter Blake's Self-Portrait With Badges
), some clever ideas and mostly just some really good painting.
Catch it while you can.
STORM AT 70 (seven of his best)
February 29th 2014 would have been the 70th birthday of Storm Thorgerson: master of album cover design and a unique talent whom we were very proud to know.
Last week I watched the Culture Show's Henri Matisse - A Cut Above the Rest
. It brought to mind the impression we had of Storm, over the last few years, as an artist truly racing to realise as many of his ideas as possible in the time he had left; time he knew was borrowed. Though he was battling a serious illness there was never any question of his letting up the pace.
In the last few months of his life Storm was working on several print editions with us, and no doubt all kinds of other projects with other publishers, clients, galleries, musicians. Opposites
, from the work he made recently for Biffy Clyro, and nine images
produced with Aubrey Powell at Hipgnosis many years ago all made it through approval at his bedside. Stacks of prints were brought to him there for signing, at his insistence. If you knew Storm you'd know that his insistence was the ultimate authority.
Storm's self believe and the force of his passion for the sleeve design genre fuelled a loyal and passionate following - both public and professional.
We miss him dearly and daily. He loved playing with numbers, so here, in honour of Storm at 70, are 7 of his best album covers in our opinion, along with annotations by the man himself. Feel free to agree, disagree or share your list below.
|10cc Look Hear?|
"This picture of a sheep on a psychoanalytic couch was designed as a poster insert for 10cc's 1980 album Look Here. The band had asked for 'something different'. I decided to take them literally and suggest something without imagery, without imagery? Bit like shooting myself in the foot.
"I suggested that the album cover was verbal, like a newspaper headline, large fragmented text, no imagery. I thought it was more engaging to ask a question and between us we came up with 'Are You Normal?' as if the viewer were barmy, which somehow applied to the intrinsic madness of rock'n'roll, of 10cc....."
"The design for A Momentary Lapse of Reason by Pink Floyd came initially from a line of lyric, namely 'visions of an empty bed' from the song 'Yet Another Movie. The line prompted 'a vision of empty beds' stretching into the distance, winding away from the camera like a river, as in 'river bed'. It seemed preposterous enough to suit the album title: loads of empty beds sitting on a beach certainly constituted something crazy, an act of madness, a momentary lapse of reason at the very least.
|Pink Floyd A Momentary Lapse of Reason|"Who but the Floyd would be crazy enough to endorse shooting a vast number of empty hospital beds on a sea shore? And pay for it, the lovely crazy fools."
"Since the album was called Vinyl Futures and the band called Riff Raff the combination called for something quirky but to do with vinyl. The model’s face and particularly his expressions inspired the finished cover. The image was shot in an old train carriage to add to the quirky feel we wanted"
|Riff Raff Vinyl Futures|
"Steve Miller is very much about guitars and I was trying to think of a way to imbue a guitar with all the emotion and artistry that is part of Steve Miller. So I imagined that this guitar was full of water, and the people were pouring the water or their emotions or their history or stories into the guitar or into the song that the guitar was playing."
|Steve Miller Band Water Guitar|
"The idea was about female sexual allure and sexual contrariness, and came from Alice in Wonderland via Toulouse-Lautrec, French can-can, red/black striped corsets, Nicole Kidman in Moulin Rouge or Marilyn Monroe in Gentlemen Prefer Blondes."
|Umphreys McGee The Bottom Half|
|Thornley Tiny Pictures|
“So... is it a travel weary image for a much travelled rock'n'roller Ian Thornley? Is it a suitable case for treatment? A nut case? Or indeed a head case? Or is it about luggage? - one takes ones luggage/baggage with one as one travels though life, ain't dat de troot. Maybe it's a left luggage repository at the back of Heathrow's notorious Terminal 5, and the cases have temporarily arranged themselves to communicate with the visitor. 'Sorry madam your case is not here'. The star of the show is of course the dog Chester, known in his local park as Chester the Molester - I just thought you'd like to know that.”
"I wanted to design a non-cover, something that was not like other covers, particularly not like other rock or psychedelic covers – something that one would simply not expect. Not shocking, not mind altering, just unexpected. The cow was, in fact, more eye-catching than I had ever dared imagine; it was so different because it was so normal: so ordinary it stood out a mile. The cow was your regular cow, your standard cow, what every cow should look like.
|Pink Floyd Atom Heart Mother|
To Pink Floyd the cow seemed suitably resonant, but unrelated and certainly open to different interpretations. For them, Atom Heart Mother was the big breakthrough in the UK despite the fact that the record company hated the cover. Still, nobody knows the nature of the link between sales and design, if one exists at all...."
Read Storm Thorgerson remembered by Aubrey Powell
in Guardian Art & Design
from April 19th 2013.
Aubrey Powell launches 9 new Hipgnosis art prints
Yesterday, Hypergallery and St Pauls Gallery in Birmingham held a launch day event to celebrate the works of two great artists, Aubrey 'Po' Powell and the late Storm Thorgerson, who founded the infamous photo-design studio, Hipgnosis.
Hypergallery has published nine new editions from archive Hipgnosis sleeve designs
and these will be on exhibition at St Pauls Gallery until April 5th 2014.
Here are some snaps from the day, at which Po talked us through some of his memories and ideas with Graham Gouldman of 10cc
- long time Hipgnosis fans and consorts.
|Hypergallery's Rob introduces Po|
|Po and Graham Gouldman|
Featured Album Cover Fan Collection – Hypergallery Director Rob Smeaton | Album Cover Hall of Fame.com
Featured Album Cover Fan Collection – Hypergallery Director Rob Smeaton | Album Cover Hall of Fame.com:
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2013 album cover stars
The end of 2013 is nigh: a year that brought some pretty notable cover art for some of our biggest (and oldest) rock stars.
David Bowie shook things up with The Next Day
in March. You can read all about that from the designers themselves here
In a similar spirit of looking forward (if nothing else), Paul McCartney released New
, with a nod to Dan Flavin
for the title that filled the full width of the cover, designed by Rebecca and Mike
Happy New Year 2014 album cover lovers!
BULLETIN: News in brief
Last night we were at the opening of The Gathering Storm at The Proud Archivist in London N1. What a great show to celebrate the prints that Storm Thorgerson created. Go and check it out while you still can! On until 2nd December. We'll be posting some pics and thoughts here shortly.
Looking back at the year so far we have a lot to be proud of, with beautiful new editions of prints by HR Giger, David Scheinmann, Aubrey Powell and Storm Thorgerson, as well as a collection of work created for Elvis Presley and for Jazz releases on Columbia Records. The plan chests are heaving!
To Print, or to Print : How we reproduce images….. and does it really matter?
Hypergallery guest blogger: Amy Wiggin
About me: helloooo i'm amy wiggin, other wise known as wiggles or wiggy. I am currently studying Visual Communication at The Glasgow school of Art. I like drawing, printing, painting and taking photos-some of which i post here.The techniques for printing have grown dramatically over the years - not only because of the developments in technology and indeed knowledge, but also due to the changing fashions within the art and design markets.
I am currently studying Design at Glasgow School of Art where my specialism is primarily as a printmaker, specifically screen printing. So it was a recent and shocking discovery to learn that my education within the British art school system had made me blithely unaware that design schools in other countries do not value, or even retain, the equipment required to make analogue (non digital) reproductions or prints. On my exchange programme to The Danish design school, Copenhagen, I was mocked and even teased for specialising in what is deemed a “dead” and “redundant” technique by many of the students. “Why bother” seemed to be the attitude when a digital printer could do the same. I discovered that in this sense Britain and a small handful of other countries, Germany and Holland being examples, are unique in their celebration and retention of these analogue techniques. Of course screen printing is commercially used, particularly within the textiles industry, but as a technique within the commercial Design and Art markets it is not a cost effective choice for many. The ideas I held dear in my practice as a screen printer have been challenged as I am currently working at a commercial art gallery; Hypergallery. They sell high quality prints of rock album covers which the gallery publish, exhibit and sell. I was surprised to discover that only a small percentage of their editions are achieved through analogue techniques (screen printing or lithography). The majority of the prints are created using a technique called Giclée, where inkjets inject the paper with high quality archival inks. The results are amazing and it is often hard, when comparing a silkscreen print to a giclée, to ascertain which is which.
But perhaps herein lies the difference: we are publishing ‘limited edition’ prints. The very meaning of this was coined from the traditional techniques; the creation of a plate or screen which was then printed, and then destroyed (hence where we also developed terms like ‘artist’s proof’ and ‘cancellation print’). The key point was that the plate could never be used again, where by contrast the giclée technique can easily be achieved at the click of a button once all the original proofing work has been approved. To play devils advocate, the prints from a plate could (and have been) reproduced from a plate before the cancellation print was made without anyone’s knowledge, but what has become more important in this day and age, what gives a print or artwork lasting value, is the legality of a print: a signature.
Mark Rosen, the former head of the Print department at Sotherbys points out that a genuine Picasso without a signature is worth at least half the value of a Picasso with a signature. That is the mark that grants the artwork authenticity, and therefore value, and furthermore its potential value as an investment. Hypergallery often endorse the print even further, sometimes asking the musician or band themselves to sign the prints; With the likes of 10cc, Debbie Harry and even David Bowie being examples. This not only adds to the monetary value of a print, but from an art history perspective ensures that the origins and history of an artwork can be traced back to its very roots and creation. So does it matter how we print?... The current consensus seems to signal that what matters for posterity is the authenticity of a print. Of course we cannot overlook the very concept, ideas and feelings communicated in any given artwork which will again hold its value throughout history. Regardless of how students at art schools or dealers at auction houses feel about contemporary printmaking and its authenticity or investment potential, the pleasure reaped by the individual owners who have claimed their part of the artistic and musical (hi)story is clear.